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 Join the JIDEKA Revolution. Founded by Pamela Ifeneme-Nwosa, JIDEKA is the fashion brand for the best dressed listers. Dedicating it's line to exceptional tailoring and contemporary styles. Season after season, JIDEKA creates timeless designer items, stylish everyday must haves and beautiful work wear that inspires Africa. With its influence largely derived from European tailoring and contemporary African fashion, the brand is set on becoming a worldwide force.